I agree, the quality of lighter fluid does seem, from my limited experience, to be a little variable.
The named brand stuff does appear to be slower to evaporate than the really cheap pound shop stuff and sometimes leaves behind an oily sheen.
Presumably the pound shop brand contains none of the "refinements" of the named brand, so for this application at least, the pound shop stuff may be a better bet. Having said that, I've used both, and both appear to do the job, and I haven't seen any negative effects, but then again, I don't really have enough data to support that statement.