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New Logo...thoughts?

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Geo
Geo

That's a shame about the sales results Don, I personally liked your logo.  The Heritage one doesn't really do it for me.  Have you done any kind of customer surveys see what folk think of Heritage?  

DJW
DJW

We'll,  I did a test print on a vintage NOS watch... I think it works.. it's a little lower on the dial than I like but I think the scale is good.

Mark
Mark

Looks cool Don. Sent from my iPhone using Tapatalk

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anilv Distinguished Member

anilv

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The 'W' in the logo is not readily identifiable as such.. maybe try to angle the outer arms out and the sides of the box as well?

 

I wish I have something that would require me to put my initials on...!

 

Anil

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Geo Distinguished Member

Geo

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The 'W' in the logo is not readily identifiable as such.. maybe try to angle the outer arms out and the sides of the box as well?

As John McEnroe would say...................."You can't be serious" :-) Edited by Geo
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DJW Super WRT Addict

DJW

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I'm happy with it! Next step is to send the design to my dial refinisher and have them make the printing plate. 

And, hopefully, soon to be seen on a Dial very soon!

I really appreciate the thoughtful comments from everyone.  :woohoo-jumping-smiley-emoticon:

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  • 1 month later...
DJW Super WRT Addict

DJW

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Pictures of the finished dial please!!! :goodjob:

Well, here it is!

I must say, I really do like it ! But, I'm not happy with the quality of printing that I'm getting form my dial refinisher. There are just too many flaws in the finish. As some may know, I'm heading down the path of printing my own dials. This way I have total control of the finished product, and no one to blame but myself if it does not turn out the way I want!

 

post-90-0-10647600-1417138286_thumb.jpg

 

post-90-0-03343200-1417138292_thumb.jpg

 

post-90-0-75073900-1417138296_thumb.jpg

 

post-90-0-26002800-1417138295_thumb.jpg

 

post-90-0-15150000-1417138298_thumb.jpg

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Geo Distinguished Member

Geo

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Posted (edited)

Hi Don, I like it and the overal appearance is brilliant.

It must be a great feeling to have your initials on something that you have created. Regarding the quality of the dial, there are a few Minor issues that would bother me, especially if I had paid good money to have "specialist" printing done. Luckily they are only noticible when the picture is enlarged. I have no doubt that you will resolve this one way or another.

I look forward to seeing the next one!

Edited by Geo
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clockboy Distinguished Member

clockboy

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I presume the dial was pad printed. In my days in the printing game pad printing was used a lot in the packaging industry because it is a very versatile method. However its quality was never good but I suspect this has now improved. I wonder how Rolex, Omega etc have their dials produced for sure that would be the way to go but finding this info is a problem.

I had a digital press for a while & this printed extremely good quality products on paper & card & plastic. Digital presses are being developed all the time the only draw back being is the cost per sheet but for limited products it is very good.  

I would not be surprised if this is the method now used.

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DJW Super WRT Addict

DJW

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Hi Don, I like it and the overal appearance is brilliant.

It must be a great feeling to have your initials on something that you have created. Regarding the quality of the dial, there are a few Minor issues that would bother me, especially if I had paid good money to have "specialist" printing done. Luckily they are only noticible when the picture is enlarged. I have no doubt that you will resolve this one way or another.

I look forward to seeing the next one!

What really bothers me is the random paint specs and thin coverage in areas around the dial. From what I'm learning, this is likely caused by plates that are not fully cleaned, or rushed work. Either of these reasons are controllable. This is way I want to do the printing myself. If it takes me 10 times longer to get the results I want then I'm OK with that!

 

I presume the dial was pad printed. In my days in the printing game pad printing was used a lot in the packaging industry because it is a very versatile method. However its quality was never good but I suspect this has now improved. I wonder how Rolex, Omega etc have their dials produced for sure that would be the way to go but finding this info is a problem.

I had a digital press for a while & this printed extremely good quality products on paper & card & plastic. Digital presses are being developed all the time the only draw back being is the cost per sheet but for limited products it is very good.  

I would not be surprised if this is the method now used.

The experts that I've been talking to say that very precise and detailed printing can be done with the new advances in pad printing. They mentioned that laser engraver's now have the capabilities to produce plates that print to within .0025 of an inch accuracy. Also the prep work is just as important as the actual process, such as setting the printing machine up correctly, making sure the plates are thoroughly cleaned, having the ink properly mixed with the correct ratio of thinners and drying retarders/hardeners, etc.

Extremely fine results can be achieved by pad printing, but it's the details that are most important!

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DJW Super WRT Addict

DJW

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Here's a blast from the past! Well over the last two to three years I've figured out that people don't really care about my personal logo and are actually are kind of put off by it.

The watches that I've sold with my logo have routinely sold for less than watches that I print with maybe the manufacturer's name of the movement on the dial or just a blank dial. That's just a little disappointing but I understand why...

So I've spent the last few weeks trying to come up with something that would still tell my story but would not look such like a personalized dial which is someone's initials..

I settled on this one...

Heritage... To me this says a lot about my work. I use mostly vintage movements to produce watches and I like to think of these movements as having a history or "Heritage".

 

Logo.png

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Geo Distinguished Member

Geo

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That's a shame about the sales results Don, I personally liked your logo.  The Heritage one doesn't really do it for me.  Have you done any kind of customer surveys see what folk think of Heritage?  

I like the idea of the name of the movement in small letters above your initials with custom underneath.  That way folks would know exactly what the watch is  and that it was customised by you.

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frenchie Distinguished Member

frenchie

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Heritage does't do it for either... it also reminds me of the Heritage Foundation (a US "conservative" "think" tank, ardent supporters of Donald...)

What if you made your logo a bit smaller, so that it's more discreet? I also like Geo's idea about the movement name.

Edited by frenchie
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DJW Super WRT Addict

DJW

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4 hours ago, Geo said:

 Have you done any kind of customer surveys see what folk think of Heritage?  

I like the idea of the name of the movement in small letters above your initials with custom underneath.  That way folks would know exactly what the watch is  and that it was customised by you.

I have asked and received feedback from my best customers and it has been unanimously good...

I like the idea of using my djw logo adding the caliber number on the dial too, but that can get a bit crazy if the caliber has a long designation. And I'd have to create a different printing plate for every caliber... Just thinking out loud.<_<

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clockboy Distinguished Member

clockboy

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Posted
46 minutes ago, DJW said:

We'll,  I did a test print on a vintage NOS watch... I think it works.. it's a little lower on the dial than I like but I think the scale is good.

IMG_20170722_223348.jpg

Personally I like it a lot. Also I would leave the "Heritage" in it's present position just move the 22 jewels, self wind" lines down a touch. Can to fiddle with this using a "Indesign or Illustrator" type software.

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