Great topic choice. Patek has to be up there for me as well as RW smith, Philip Dufour or FP Journe.
I like on mans vision for anything. Someone who has dedicated heart and soul into pursuing what they believe to be the ultimate they are able to make at that moment. Its more important to me than looks or materials used.
But that comes after a lifetime interested in Horology and some education on what is available and by who.
Like many for me My first Rolex meant more than simply a nice watch. Funnily enough its not about the name with Rolex. Its about the visions of Hans Wilsdorf and what was created from that. Long before I knew they were a famous watch brand I stared in Jewellers windows in Exeter as a child at the Day Date or Submariner in wonder and hoped one day to have a Rolex. There was something just right about the design of them for me and still is, even though they are not hand made like the watches I mention above.
I love the one I have for the simple reasons that it tells time well and accurately, my model, the Air King goes largely unnoticed by the general population, it does not scream ROLEX like the all gold ones do. Its comfortable and just feels really well thought out to me. I guess its heritage does boil down to one mans vision as well.
On another forum I belong to only this week we were talking about the snobbery this hobby can get. All of us love our cheapest watches the same as we do our most expensive ones.
I think for true lovers of horology cost does not matter, its other things that do. I have yet to see a real enthusiast buy a watch on name only. Like our mutual love for Patek, I bet your the same as me, its not the name but the workmanship, history and human component in its making that matter.
And I thing after all that ramble for me it all boils down to that. The human connection. That a person or persons sat down and from thought to construction had a tangible effect on that which I wear in my pocket or on my wrist.