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New Logo...thoughts?

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DJW Super WRT Addict

DJW

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I figure it's time to start printing a logo on the watches that I build, so I designed this one today...

(yes, it kind of looks like cleavage :startle: )

 

Any thoughts?

 

post-90-0-27443300-1407170335_thumb.jpg

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Geo
Geo

That's a shame about the sales results Don, I personally liked your logo.  The Heritage one doesn't really do it for me.  Have you done any kind of customer surveys see what folk think of Heritage?  

DJW
DJW

We'll,  I did a test print on a vintage NOS watch... I think it works.. it's a little lower on the dial than I like but I think the scale is good.

Mark
Mark

Looks cool Don. Sent from my iPhone using Tapatalk

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Geo Distinguished Member

Geo

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I hate to be the wet blanket here but to me it seems a bit fussy,  could you simplify it a bit?  Less is more, sort of thing.

I can see where you are coming from as that was my first impression.

When I sat back and gave it some thought, I saw it more as an icon rather than just Don's initials, a bit like the movement identification symbols we see on watch movements. I am assuming that when used for advertising purposes it will always have the DJW Custom Timepieces written underneath.

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DJW Super WRT Addict

DJW

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I hate to be the wet blanket here but to me it seems a bit fussy,  could you simplify it a bit?  Less is more, sort of thing.

 

I do hear what you're saying and also agree with you! I'm not 100% convinced that this will be the final design. I think it's close, but will probably tweak it a bit until I'm satisfied. I did, though, print it out on my laser printer at the approximate "Actual" size that would be on a watch dial and I was happy with how the logo itself looked.

The biggest problem with printing it at actual size was the overall amount of letters in the text. I may just shorten it to "DJW Watch Co."

This way I can increase the font size so that it is easier to read and won't take up anymore space than originally designed.

 

I saw it more as an icon rather than just Don's initials, a bit like the movement identification symbols we see on watch movements. I am assuming that when used for advertising purposes it will always have the DJW Custom Timepieces written underneath.

This wasn't my original intention, but this is exactly how I see it now!  

DJW Super WRT Addict

DJW

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I had to do something to fix the "Bosom" look to the logo!

Just a little space added to the "J" seems to satisfy my needs! Also, I found this Font online, which I really like!

Although the style of the Logo and the Font are totally different, I think they play well off each other. Kind of a Modern/Classical pairing...

 

post-90-0-61675700-1407334937_thumb.jpg

bobm12 Distinguished Member

bobm12

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Hi DJW, I like the full print very much but I liked the other logo -- the double-d cup -- better the way it was. Just in case you are using both...

DJW Super WRT Addict

DJW

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New font is very nice,  just a thought but do you actually need the logo as well?

Now that I found this Font and because it is so artistic, I'm not so sure about keeping the logo...

WillFly Distinguished Member

WillFly

Posted
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Depends on how you do it. You could try something like...

post-64-0-36296000-1407360195.jpg

 

It's the same principle - could even be in the same font as your "D J Watch Co."

 

Just an idea... all sorts of possibilities.

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Geo Distinguished Member

Geo

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New font is very nice,  just a thought but do you actually need the logo as well?

A small logo would look great just under the 12 on the dials!

DJW Super WRT Addict

DJW

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One of the issues with designing a logo to print on a watch dial is how well does it translate to such a reduced size....

So, I took Will's advice and design (Thank you Will!) and added my own touch.

This one seems to translate the best...And I don't see the need to have anything printed underneath it!

 

post-90-0-83805100-1407419585_thumb.jpg

 

...approximate look on a dial

 

post-90-0-81312900-1407421511.png

DJW Super WRT Addict

DJW

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Gets my vote!

It would look cool on a T shirt, black shirt & white letters.

Looks like I need to hire you as my Marketing Director! :money:

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