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Swiss watches of sale


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On our drive to Italy we stayed in a town Luzern in Switzerland. There were many shops selling watches but I found a shop named "Butcherer". It consists of 4 floors the first 3 floors just selling Swiss watches & the 4th selling jewellery & a repair centre.

What surprised me was the shop was crowded with Chinese/Asian customers & they were buying & buying lots. Many of the staff were Chinese so this is the market they are catering for. I see couples buying his & hers Rolexes.

 

Bucherer.jpg

 

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Not surprised. Karl Bucherer founded a watch co with his wife in Switzerland around 1886. In 1920 he met a guy called Hans Waldorf who was looking for financial investment to produce his watch design. The Bucherer's sponsored this guy and became great partners. That watch was called "Rolex"

If Bucherer hadn't invested. Rolex may still be a little known swiss watch. Marketing and Presentation can be the key to success.

Think Bucherer Company is still the biggest supplier of genuine Rolex watches.

Think they have a massive shop somewhere in Paris?

Believe I read all this somewhere on the Internet a while ago. Hope my memory isn't too bad.

I've a Bucherer quartz watch from the 1980s somewhere that needs a rebuild. Might sort it out one day and give it a go.

Sent from my SM-G900F using Tapatalk

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