Rolex raises its prices by 7.4%

[clockboy]

It is said often you never loose money with a Rolex. Well here is one reason:

Prices of all Rolex watches will increase by an average of 7.4% in the UK from January 1, 

The increase has been long-expected after several major watch brands hiked prices after the summer in the UK as continued weakness of the pound against other major currencies gave the UK a significant price advantage over rival markets.

People visiting the UK from outside the European Union can claim back the 20% VAT applied to watches, making this country particularly attractive to shoppers spending American dollars, or those from Asia and the Middle East where currencies are pegged to the dollar.

Rolex authorised dealers are notifying customers that they should not put off purchases until the new year; giving them a boost ahead of Christmas after a difficult November and early December when political chaos and the general election appear to have dented consumer confidence. “This is good news,” one dealer told WatchPro this morning.

The price rise of 7.4% is not uniform across all SKUs, but WatchPro has used it as a guide to see the impact on key models.

A 40mm Rolex Day-Date in 18ct white gold is expected to increase in price by over £2,000 from £28,850 to £30,985. A white gold Daytona will go up by around £1,500.

 

[RyMoeller]

Still trying to get a Rolex in the collection - looks like 2020 won't be the year though. (sigh)