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Its funny how despite having handled and still handling so many timepieces i have never bought a watch brand new for myself. So with a few ideas in mind i decided to bite the bullet and say yes, treat yourself :) Whilst i do still love my Omegas,JLC's and Rolex's, they are all pre-owned and have always been someone else's first. My first watch which i bought myself was actually a Casio but that was well over 25 years ago now and i felt the need to finally have something i can happily say is mine, and mine first. The problem i had is likely the problem we all have as watch lovers, and that's choice, so with a few key factors in mind i thought about and searched for my perfect everyday wear watch. Its been a long tradition in the male side of my family to buy a Seiko, my great grandfather and grandfather both had Seiko's as has my own father ( in fact he has had 3 ;) ). I myself have owned a few good Seiko's, again these have been used, never new. So in keeping with a family tradition i set about finding one that was just right and ticked the boxes. Requirements > Good Looking - Both daily and Dress Reliable Quality Movement Tough & Waterproof Value for money Fully Automatic with day & date Comfortable This is what i found and fell in love with..... Seiko SNZF17 K1 - aka Sea Urchin It's still very factory fresh and running a little fast ( i expect it to settle down after a few days of wear ) but she fits like a glove. The watch is stunning quality for the money ( £90 with free shipping :) ) with a very good strap that is heavy but comfortable. It is still early days but i have to say im impressed with the quality, and for what i paid i think i have a good daily wearer. I may be investing in another Seiko in the future ;) Just sharing my thoughts :)