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Swatch Group Profit -21%


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Well it could be that they may rethink the situation on parts supply if revenues are going to be on the slide, and it also looks like rival movement producers are stepping up to the mark with Ronda now producing a low cost mechanical movement the Mecano R150 which looks purpose designed to fill the ETA 2824 and 2892 void.

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Interesting but the reasons are not as clear as one would like to think. OK the Swiss made a mistake sowing the seeds to the buying public i.e. doubt re- how much will it cost to service & how etc, but they were also very slow to react regarding the smart watch which is going to be a growing market.

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History repeating ? the seventies saw the quartz revolution with 1978 being a turning point with quartz sales out stripping mechanical watches for the first time, ironically the saviour for the Swiss was the mass produced Swatch watch which made cheap colourful quartz watches a must have fashion accessory from 1983 onwards.

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