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MEMO WATCH?

Stevelp

By Stevelp
in Watch Repairs Help & Advice

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Stevelp Watch Enthusiast

Stevelp

Posted
Posted

HI everyone!  Just curious if anyone may have any information about this watch I just picked up.  The dial reads "MEMO", and it has an ARSA movement.  After doing some research it does look like some ARSA watches but I can't seem to track down anything about MEMO.  Any thoughts?

MEMO.jpg

MEMO2.jpg

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WatchMaker Super WRT Addict

WatchMaker

Posted
Posted (edited)

ARSA is the watch company founded by Auguste Reymond (AR). SA stands for societe anonyme which just means limited company - hence ARSA. Later ARSA joined the Ebauches SA group of companies.

If you go to mikrolisk.de and type in Memo you'll see that Memo Gold and Memo Stop were trade marks of Ebauches SA. It's therefore not unreasonable to imagine a situation where an ARSA marked movement was placed in a Memo branded watch.

Long story short - Memo is likely just a marketing / brand name used within Ebauches SA of which ARSA was a part. And coming up with a new brand name was not uncommon especially when trying to sell in a new overseas market. You can probably imagine otherwise all the ARSA related jokes... :mellow:

Edited by WatchMaker
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